Independent Professionals Unite!

Published November 18, 2008 Company news , Marketing , sales 0 Comments
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WrapMail will be launching a new service, WrapMail Lite, within the next 30 days targeted to independent professionals. Please allow me to define independent professional.  An independent professional may be someone that works in network marketing (Arbonne, Avon, Mary Kay, etc…), as an eBay seller, a real estate agent or any other professional typically associated with a group affiliation.  See below for a preview of the sign up page:

WrapMail Lite

Why do this?  There are tens of millions of people currently working as independent reps for various network marketing groups and the vast majority, if not all of them, use a web based email address to email their prospects and clients.  WrapMail Lite will be the only web based email system specifically designed for independent professionals.  Users will be able to preview and choose a professionally designed Wrap for their affiliation, customize it with their picture, link(s), contact info and send wrapped emails from a unique email address (@wrapmail.com).  Why use Yahoo, AOL, Gmail or the others when you can use this to push your store out with every email?

Wrapped emails will have the designated affiliation’s images along with the users image embedded in the email which will always show up – never a red x – and will be clickable back to the users unique web page(s).  The system tracks all clicks and reports back to the sender WHO is clicking on WHAT and WHEN.  The cost will be $4.95 per month or $49.95 for the year which is an incredible value in these trying economic times.

Dave Kustin - CMO, WrapMail

30 New Accounts in October

Published October 31, 2008 Company news , Marketing 1 Comment
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Not a record month, but still very good.  That’s 30 new companies representing hundreds of employees sending thousands of wrapped emails every day instead of plain black on white ones.  I am beginning to think of wrapped emails as being ‘PROACTIVE’ versus ‘PASSIVE’ or ‘ELECTRIC’ versus ‘ACOUSTIC.’  Whatever the analogy, wrapped emails do something - they inform, brand, conduct research, up sell, cross sell - they are an extension of your staff. I can’t think of another marketing/communication tool that is as active and subtle at the same time as WrapMail.

Wrap on…

 

Dave Kustin - CMO, WrapMail

Patents, Patents, Patents

Published October 24, 2008 Company news 0 Comments
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Every company should strive for the development of propriety technology, processes or products which are often supported with patents. This is especially true for those that operate in a commodity driven business. Thankfully WrapMail does not operate in a commodity business and is alone in a $60BB market.  That of course does not mean we have not pursued our own set of patents, one of which is for the WrapMaker.  We have filed a patent for the WrapMaker which is the main tool for our customers to implement their own Wraps.  Customers can use the templates to upload their own images, resize and crop them, add hotspots for links.  Beyond that, customers can rotate all of their Wraps, create a sender specific Wrap, create group specific Wraps and even insert an RSS feed into every wrapped email.  Yes, very cool.

What is really cool about this, is the fact that we have something that the ‘big boys’ of technology will not have.  This is even the case for our free email version which will further distinguish us from Yahoo, Google, Microsoft and the like.  And as emails move closer and closer to inclusion of HTML, not only will our image embedding technology make us attractive, which also is patent pending, so will our WrapMaker.

Needless to say, we look forward to negotiating a license of our technology ;-)

 

Dave Kustin - CMO, WrapMail

College eMail Advertising Network is Shaping up

Published October 23, 2008 Company news , WrapMail 0 Comments
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WRAPedu to be specific, which is the name of our new division that will be focusing on the development of the College eMail Advertising Network. We are still waiting for final, final legal approval from Broward College, but in the meantime, we have met with two other South Florida colleges, both of which have a student body of around 25,000.  Further, we have a meeting next month with another South Florida college that has a total of 160,000 students at all of their campuses.  Wow.

All of the colleges thus far have shown a great deal of interest in the program for a number of reasons and we expect to add one of these schools, at a minimum, within the next 60 days. It is amazing how this program has all the makings for everyone to win.  The colleges will have an extremely targeted and effective tool to promote themselves AND will realize new revenue at no cost, advertisers will be able to reach the desirable 18-24 year old demographic, students will receive special offers and coupons. And finally, WrapMail will generate revenue and the creation of an entirely new type of display advertising business.  Win, win, win.

Another element that is beginning to take shape here is the specific demographics that may be derived from the student bodies.  For example, one of the colleges we recently met with has a significant number of students that are in graduate school.  Another school has a substantial Hispanic student population.  Given that a large number of the emails are student-to-student, this opens the window for even more targeted offers/advertising.  Advertisers like that.  A lot.

We will be launching www.wrapedu.com very soon with more information, so stay tuned!

Dave Kustin - WrapMail, CMO

Former President of Nortel Joins WrapMail Board

Published September 29, 2008 Company news , WrapMail , advertising 0 Comments
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Past President of Nortel Networks North America Brings Significant Industry Experience to WrapMail

FORT LAUDERDALE, FL — September 28, 2008 — WrapMail Inc., a global provider of innovative person-to-person email marketing software has announced that Dion Joannou, past President of Nortel Networks North America, has been named to WrapMail’s Board of Directors.

“Dion Joannou brings significant technology experience, knowledge and insight to WrapMail’s board,” said Rolv E. Heggenhougen, Chairman/CEO. “We are extremely excited to have Dion on our Board and look forward to working with him and benefiting from his contributions as we continue to grow our business globally.”

Over the course of 13 years at Nortel Networks, Joannou held a number of leadership positions in the Wireless and ATM/IP businesses culminating in being appointed as President of Nortel North America in August of 2005. While serving in that capacity until the end of August 2007, Joannou was responsible for overseeing 50% of Nortel’s revenues of between $5-$6 billion derived from both the enterprise and carrier markets.

Joannou holds a Bachelor of Arts – Marketing from Southern Illinois University in Edwardsville, Illinois and a Masters in Business Administration from the University of Miami in Miami, Florida.

Dion is also on the board of Dialogic a recent WrapMail client. Welcome to the team Dion!

Dave Kustin - CMO, WrapMail

John Walsh - We Can Help!!

Published September 24, 2008 Press , WrapMail 0 Comments
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I just completed a review of our blog stats and and came away with some interesting conclusions. Our blog stats are categorized a number of ways, two in particular are ‘top posts’ and ’search terms.’ The latter being what terms are used to find our blog.  

Top Posts: The post that has been read the most is this one about missing kids which been read 117 times.  Second place? This one about the iPhone, which has been read 70 times. Yes, missing children is more relevant than the iPhone.

Search Terms: Again, these are the terms that people have used to find us through search engines.  There are many iterations that our blog has recorded, such as: missing kids, milk carton, missing kids milk carton, and so on. Upon adding up all the ‘missing kid’ related terms it amounted to 58.  The second most searched term was WrapMail at 29.

I think it’s pretty interesting that a company and blog which is dedicated to developing email marketing software would have missing kids as its hot button topic.  Or is it? Or is it so obvious that our software could be a groundbreaking tool in finding kids and criminals that people can’t see the forrest for the trees?  

Hence the title of this post - Mr. Walsh, we have tried to reach you about our software (unsuccesfully) and how we could help in your quest to find missing kids and criminals. Our software is so obvious in its simplicity in using the billions of emails as the ‘new milk carton’ to find missing kids. We are using ‘old’ tools to do this job when there are new one available.  We need to talk….

Dave Kustin - CMO, WrapMail

WrapMail Hits 10,000!!

Published September 15, 2008 Press , WrapMail 0 Comments
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10,000 views of our pitch on YouTube that is.  Well, 10,052 to be exact….and counting. That’s pretty cool. Ten thousand + people have viewed our pitch and now know what WrapMail is all about and hopefully “get it.”  Some people don’t of course, but that’s OK, some people didn’t “get” the automobile, personal computer, websites or even Twitter when they were launched. Wait, people still don’t get Twitter.  Or the winner of TechCrunch50, Yammer, a subscription based version of Twitter designed for businesses.  Watch our pitch here:

In other statistical but related news, WrapMail’s pitch is still number 1 on TechCrunch Pitches. We have 1,118 positive votes, 104 comments and have been in the pole position for months. We are beginning to question why TechCunch even launched the pitches section as they have not written word one about WrapMail, the number one voted company.  Every day we read about other startups on various tech blogs that have ZERO ways of generating revenue, yet we have multiple. Schonfeld, Arrington, you listening? Your readers have voted, now write!

It’s OK, we trudge on.  WrapMail continues to make tremendous strides in technical development, as well as on the business development front. We expect to announce a number of strategic partnerships in the coming months that will make it impossible for certain tech writers to not notice. Maybe we will talk to them ;-)

 

Dave Kustin - CMO, WrapMail

Millions of Unused Ad Impressions Part II

Published September 11, 2008 Web Traffic , WrapMail , advertising 0 Comments
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And so it begins….WrapMail is moving forward with Broward College to seek approval to have sponsorships appear in all outgoing student emails.  So far, approved brands include: Apple, Dell, Coke & HP. An official start date has yet to be determined. Potentially, what this means is, every time a student sends an email using their Broward College email address, it will be wrapped with a Broward College approved Wrap which will promote the college, and will have a portion of the Wrap dedicated to a sponsorship. This will be a groundbreaking development in the world of online sponsorship and communication.

Think about what the college is doing.  They have recently gone from being a community college to a four year degree granting institution and they will be using the IMMENSE email traffic from their students to 1) increase awareness about their new status, programs & degrees and 2) drive new revenue in a year full of budget cuts.  Cost for both - $0.  It gets even better, WrapMail will be sharing the revenue with the college.

We are still completing a full audit of email traffic but a recent 10 day review revealed roughly 500k emails, which is like having 500k visitors - the visitor being the person receiving the email.  If we were to extrapolate that over a year, just for fun, there would be 18,250,000 “visitors.”  And that’s one college (see this post). I don’t know about you, but that’s pretty exciting and once one college does this others will surely follow. Here is an example of what a Wrap could look like:

Possible Ad

Possible Ad - click for full size

Will some students rail against this? Sure. Are fewer students using email? Probably. But the stats don’t lie and everyone is a consumer. Whether these emails are going to professors, friends, family or future employers…all of them are consumers. To ease some of the possible resistance, the college will be engaging the students with tactics such as a Wrap design contest. So, as the title of this post no longer suggests, but now proves, there are millions of unused ad impressions - about 18 million to be exact.

Dave Kustin - CMO, WrapMail

Around the Wrap

Published September 2, 2008 Company news , WrapMail 0 Comments
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Just a quick update on some WrapMail news and happenings.  WrapMail has had the good fortune of showing up on a number of blogs recently, here is a quick list and where appropriate, VOTE!!:

click

click

click

click

On the new client front, we had 40 new clients sign up during the month of August. One of those clients was GeneralSports Venue who is the distributor of the athletic playing surface AstroTurf and was recently featured in Inc.. Below is an image of their Wrap, which features their many product lines, as well as a link to Archie Manning who is their spokesperson. 

Wrap it up!

Dave Kustin - CMO, WrapMail

Email Marketing - New Look

Published August 25, 2008 Marketing , Web Traffic , sales 1 Comment
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“You can always identify the pioneers; they are the ones with arrows in their backs.”

Ouch…there goes another arrow. WrapMail has definitely taken on the role of pioneer since its launch in January of 2006 in the world of email marketing. We are redefining how organizations use their ‘everyday’ emails to drive new sales, gain market research and even create new streams of revenue.  This past week I received the two emails below which demonstrate email marketing the ‘old way.’

 

Borders

Borders - The Old Way

Pier 1

Pier1 - The Old Way

Don’t those look great?  Don’t they make you want to click all over those emails with those attractive images?  Wait, what’s that?  What images you say.  Exactly. Now, take a look at how a wrapped email using our technology shows up…every time.

Ours

Ours

We connect two dots: the corporate website and email.  And we do it without installing anything on any desktop so we’re compatible with all email clients including cell phones. The above is the result.  Email marketing is moving in a new direction and it includes having (embedded) HTML within emails.  Why? Well, you be the judge.  Which image would you be more inclined to click? The one with empty boxes and red Xs, or the one with images and product shots/offers.  The wrapped example is based on a personal email - not a blast, which does not come from “do-not-reply” but rather from someone you know. 

To me, the best part is the sentence at the top of the two mass emails which say “Are you having trouble viewing this email?”  I would say a resounding yes.

Dave Kustin - CMO, WrapMail

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Website: http://www.wrapmail.com
Location: Fort Lauderdale, Florida, United States
Founded: October 15, 2005

WrapMail helps companies “wrap” already existing email traffic that leaves from employees every day. All of these emails go to a captive audience (Vendors, Customers, Prospects and Friends/Family) but they do not promote the senders business…. Learn More

 
 
Why WrapMail?

• Make every employee a marketer

• Professional appearance

• Brand with every email

• Profiling & tracking

• Introduce new products and services

• Cross promote and up-sell

• Increase traffic to your website

• Instant surveys

• Ability to include 3rd party advertising
 
 
Samples:
 
 
 
 

 

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